We are Derek and Monique Alvarez. We love our dog (Char­lie Parker), work­ing for our­selves, trav­el­ing the world, and help­ing peo­ple reach their dreams!

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The Jenny Craig Business Model: Sell MORE Food To Fat People

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Many of you know that Monique used to be a Man­ager at a Jenny Craig here in Tucson.

Don’t know what Jenny Craig is?

Jenny Craig is a busi­ness fran­chise that helps peo­ple lose weight through one-​​on-​​one coach­ing and by putting peo­ple on a weight-​​loss pro­gram that includes a meal plan with low-​​calorie foods that are pre-​​packaged to con­tain the per­fect serv­ing size.

In other words, they sell more food to fat people.

Please, no let­ters or angry emails — I have noth­ing against over­weight peo­ple and I know that not every­one who goes to Jenny Craig is fat.

But think about it — how genius is this busi­ness model?!

Never mind the fact that the food is meant to be low-​​calorie and just the right serv­ing — I get it.

Still, over­weight peo­ple are over­weight because they buy and con­sume a lot of food.

So along comes Jenny Craig, who says, “I can help you lose weight — all you have to do is buy my food…”

Jenny Craig doesn’t sell weight loss pro­grams — they sell food!

The weight loss thing is just a way to get their tar­get mar­ket in the door.

Don’t you wish you had thought of this ;)

So what does this have to do with Net­work Mar­ket­ing? Con­tinue read­ing The Jenny Craig Busi­ness Model: Sell MORE Food To Fat People

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What do Jim Rohn, Jonathan Budd, and Monique Alvarez have in common?

They’re all on the first page of video search results on Google when you search for “busi­ness lead­er­ship training.”

How? you ask…

Through the power of video mar­ket­ing, but even more specif­i­cally — Traf­fic Geyser.

So what is Traf­fic Geyser and why am I telling you about this?

Traf­fic Geyser is sim­ply a tool that will allow you to upload one video file and turn it into a hun­dred pieces of con­tent — all with back­links to your blog post or cap­ture page, basi­cally wher­ever you choose to send people.

But get this, all you have to do is put in the link you want to pro­mote and send peo­ple to (cap­ture page, blog post, etc.), a descrip­tion of your video, text for arti­cle sites, text for any blogs you have, and some more per­ti­nent info of this nature — and Traf­fic Geyser sub­mits all this info to 100 web­sites, give or take a few.

Trust me, it saves a LOT of time.

And, as I’m sure you real­ize, time is the most pre­cious gift we have — time for our fam­i­lies, time for our­selves, time to focus on the impor­tant things in life.

Because this kind of mind­less work is only impor­tant inas­much as how much free, organic TRAFFIC it can get you to your web­site, cap­ture page, or blog. Con­tinue read­ing What do Jim Rohn, Jonathan Budd, and Monique Alvarez have in common?

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The Right Way To Market Your MLM?

Monique and I asked Susanna Hess to share a story with us today and we really think you’ll enjoy it:

Dri­ving The Wrong Way Down a One Way Street…

A for­eigner?

I am an Amer­i­can, liv­ing in Aus­tralia. Now in case you didn’t know, they drive on the oppo­site side of the road down under.

It took a lot of con­cen­tra­tion to drive on the cor­rect side of the road when we first moved here.

The biggest chal­lenges came when mak­ing a turn.

As scary as it sounds, there were times, while I was behind the wheel, that I felt panic. Because for a few sec­onds, I couldn’t remem­ber which side I was sup­posed to be on!

Now, not only is the vehi­cle on the oppo­site side of the road, but so is the steer­ing wheel, which makes sense.

Fur­ther­more, the blinker is on the oppo­site side of the steer­ing col­umn, as are the wind­shield wipers.

I can’t count the num­ber of times my hus­band would turn on the wind­shield wipers when com­ing up to a turn. This would cause con­fu­sion while he tried to turn them off quickly, and turn the blinker on, while slow­ing down to make the turn. Con­tinue read­ing The Right Way To Mar­ket Your MLM?

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How To Mass Invite On Facebook

I’m not sure if I’m unleash­ing the wolves on some inno­cent lit­tle lambs by reveal­ing this to Net­work Mar­keters or not…

But I just want to remind you that “With great power comes great responsibility.”

(Spider-Man’s Uncle Ben told him this.)

Why am I mak­ing such a big deal?

Because I am going to tell you how to mass invite peo­ple on Facebook.

This may not seem like quite a big deal if you only have 30 friends, but once you get into the thou­sands like Monique and I have, it becomes quite a pain to select all your friends to invite them to (fill in the blank)…

  • Become a fan of your page
  • Lis­ten to a phone call
  • Watch a webinar
  • Go to a Meetup
  • What­ever!

Monique has got­ten hun­dreds more lis­ten­ers to her train­ing calls since we started doing this.

We’ve also made thou­sands more peo­ple aware of our fan page and went from 419 fans to 620 fans in the span of 1 week.

Ready to see how to do this yet?

Well, I’ll show you. Just promise me not to abuse it ;) Con­tinue read­ing How To Mass Invite On Facebook

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Charles Barkley, Price and Positioning

What do you want?

You must be spe­cific in want you want, because your focus will only span so far.

If only our mem­o­ries were per­fect, and our vision was omniwide…

Back to the real world people!

If you have a vision, write it down! Don’t count on your steel trap to record everything!

Now, what price are you will­ing to pay?

Every­thing comes with a cost. I’ve real­ized that the only way one achieves suc­cess is through sac­ri­fice and there is no limit to how long that sac­ri­fice may last.

Some peo­ple don’t under­stand this level of sacrifice.

Do you think free­dom and human rights are free? No, it is paid for.

Some­times with sweat, some­times with blood, and some­times with casualties.

Think about it.

Many men and women have sac­ri­ficed time, money — even their lives, to fight for the rights of others.

They fought for those who couldn’t fight for them­selves. That is my def­i­n­i­tion of courage. These peo­ple stood up against the bul­lies of the world.

…Now, let’s take a moment of silence for the mar­gin­al­ized and oppressed of the world…

[Another moment of silence for the half a mil­lion affected and the tens of thou­sands lay­ing under­neath rub­ble in Haiti.]

You maybe ask­ing your­self at this point, “Byron, what does this have to do with marketing?”

I’m try­ing to show you what PRICE really means.

Back to business:

Don’t be naïve to think that pric­ing is the only fac­tor in how suc­cess­ful a busi­ness will be. Con­tinue read­ing Charles Barkley, Price and Positioning

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What Do You REALLY Believe About Money?

The truth is very few peo­ple will TELL you what they believe about money, but they always SHOW you.

Most peo­ple will tell you that Money isn’t that impor­tant to them. Most will tell you they don’t want lots of it.

Why Not?

They don’t want to be accused of being “money lovers.” We all know “the love of money is the root of all evil”. And we don’t want to be included in that group.

We don’t want to be too suc­cess­ful because then we have to be respon­si­ble for man­ag­ing all our money.

I’m here to tell you Money is important!

I’ve been to the poor­est places on the PLANET and poverty is NOT pretty. Poverty is not just not just a lack of money, it is the worst and strongest bondage I’ve ever seen. Con­tinue read­ing What Do You REALLY Believe About Money?

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My Top 15 Free Plugins for MLM

Net­work Mar­keters’ Nerve Cen­ters are like our lead gen­er­a­tion lab­o­ra­to­ries — we are con­stantly tweak­ing them to achieve opti­mal optin performance

But some­times all the plu­g­ins we use can seem like the thumb­tacks stick­ing out of Frankenstein’s Mon­ster — grotesque, use­less, maybe even unnecessary…

How­ever, there ARE some plu­g­ins that are absolutely essen­tial and I’ve com­piled a list of my favorites for your ben­e­fit. Con­tinue read­ing My Top 15 Free Plu­g­ins for MLM “Nerve Centers”

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4 Things I Learned About Talking to Prospects from My Time As A Landscape Designer

Land­scape Designer?! What on Earth does that have to do with MLM prospecting?

Truth­fully, very lit­tle, unless you’re like me and you learn from ALL your expe­ri­ences and apply them to what you’re doing today

I bring this up because I ran into some­one I used to work with at a Land­scape Design/​Build Firm here in Tuc­son last night at a net­work­ing event.

Her name is Diana Turner and she is an AMAZING designer who is pas­sion­ate about what she does and cre­ates some very unique and cre­ative land­scapes for her clients.

Diana branched out on her own a few months before I quit and you can find out a lit­tle more about her at her web­site: http://​www​.turner​-design​.com/

Any­way, I learned a lot dur­ing my time there — prob­a­bly enough to write mul­ti­ple posts.

But today, I’m going to talk about the les­son I learned from Diana Turner about talk­ing on the phone with prospects.

You see, when I started at Santa Rita Land­scap­ing, I was new to the entire industry.

Sure, I had a degree in Fine Arts from the Uni­ver­sity of Arizona…

Sure, I had grown up work­ing with my Dad in the con­struc­tion industry…

But I had no idea how to be a Land­scape Designer!

  • I didn’t know how to use CAD to draw plans.
  • I didn’t know the dif­fer­ence between a cac­tus and a succulent.
  • I didn’t know the stan­dard dimen­sions of a BBQ enclosure.
  • I didn’t know the code for installing a gas line.
  • I didn’t know a poly-​​line from an emitter.

You get the point — there was a lot I didn’t know!

(Come to think of it, I must have done an amaz­ing sales job to get past the head of HR and the Design/​Build Man­ager…) Con­tinue read­ing 4 Things I Learned About Talk­ing to Prospects from My Time As A Land­scape Designer

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R-E-S-P-E-C-T (Find out what it means to me!)

What Is Respect Anyway?

Well, you could go look it up in the Dictionary…

(Don’t bother, I already did ;)

-

re·spect (r-​​spkt)

tr.v. re·spect·ed, re·spect·ing, re·spects

-

  1. To feel or show def­er­en­tial regard for; esteem.
  2. To avoid vio­la­tion of or inter­fer­ence with: respect the speed limit.
  3. To relate or refer to; concern.

n.

  1. A feel­ing of appre­cia­tive, often def­er­en­tial regard; esteem. See Syn­onyms at regard.
  2. The state of being regarded with honor or esteem.
  3. Will­ing­ness to show con­sid­er­a­tion or appreciation.
  4. respects Polite expres­sions of con­sid­er­a­tion or def­er­ence: pay one’s respects.
  5. A par­tic­u­lar aspect, fea­ture, or detail: In many respects this is an impor­tant decision.

I like look­ing up def­i­n­i­tions online because it’s good to see just what a word means.

It’s easy to loose the essence of a word, espe­cially when it’s overused.

“So, Monique, what’s this all about?,” you ask.

Well, a com­ment from a friend the other day made me think about Respect and how it relates to the busi­ness world.

Bet­ter yet, YOUR busi­ness and YOUR world! Con­tinue read­ing R-​​​​E-​​​​S-​​​​P-​​​​E-​​​​C-​​​​T (Find out what it means to me!)

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Would you show up for a date in a Garbage Truck?

I have a lit­tle secret to con­fess to you today…

And no, I have never taken a date out in a garbage truck!

Had you think­ing, though, didn’t I?

My secret is that Monique and I some­times watch T.V. on our lunch break.

We work from home, so why not, right?

Even worse than that, we’ll some­times watch this show called The Mil­lion­aire Match­maker.

In the show, this woman named Patti Stanger helps mil­lion­aires find suit­able com­pan­ions and gives them dat­ing advice to not screw it up.

Shake­speare, it is not.

Now pick your jaws up from the floor and read the rest of what I’m going to say, because it will help you con­vert more of the vis­i­tors to your web­sites and cap­ture pages into leads. Con­tinue read­ing Would you show up for a date in a Garbage Truck?

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