We are Derek and Monique Alvarez. We love our dog (Char­lie Parker), work­ing for our­selves, trav­el­ing the world, and help­ing peo­ple reach their dreams!

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Which came first: Success or The Act of BEING Successful?

It’s one of those “brain-​​twisters” that every Net­work Mar­keter should ask themselves…

Kind of like “Which came first — the chicken or the egg?”

You get my drift?

This seems to be the MAIN thing I see hold­ing peo­ple back –

not SEO…

not PPC…

not Social Media… Con­tinue read­ing Which came first: Suc­cess or The Act of BEING Successful?

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How To Use Wordpress To Track and "Spy" On Your Customers

Yes, you too can be like “Big Brother” and “keep a watch­ful eye” on all your prospects and cus­tomers (at least when they visit your Word­press site)…

Scared yet? Well, don’t be — it’s not like you can see your prospects through their com­puter screen or any­thing like “Big Brother” was able to do in George Orwell’s 1984.

All I’m about to show you is how to fig­ure out where all your traf­fic is com­ing from, how many “unique vis­its” you’re sight gets every month, who your top refer­rers are, what your most pop­u­lar pages are, etc. — all on your Word­press dashboard!

Plus, I’ll even show you a free plu­gin that lets you secretly “spy” on what vis­i­tors to your site are search­ing for, so you can be a true entre­pre­neur and “give the peo­ple what they want.”

Sound good?

Well, let’s get started, shall we? Con­tinue read­ing How To Use Word­press To Track and “Spy” On Your Customers

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How I Became an Attraction Marketing "Expert" In Less Than 2 Months

Ever feel like this whole “learn­ing process” of how to become a top-​​dog MLM goo-​​roo is tak­ing Waaaay too long?

Well, you’re in luck because Susanna Hess is going to share with us how she became an “attrac­tion mar­ket­ing expert” within 2 months of hear­ing about it!

Take it away, Susanna:

Do you ever find it hard to remem­ber cer­tain things, or apply them?

How many dif­fer­ent calls, web­sites, arti­cles, audios or videos have you read, or lis­tened to about the same topic?

And if you’re any­thing like me, you might even feel a lit­tle ner­vous about per­form­ing those activ­i­ties right after learn­ing them ;)

Maybe it’s mak­ing a blog, host­ing a meet­ing, mak­ing calls, being the ‘expert’ on a 3 way call, writ­ing an arti­cle, host­ing a webinar…

If you’ve tapped into how to do it, but aren’t doing it yet, I have an almost guar­an­teed way to get it to stick. A way to get you mov­ing in the right direction.

Because we all know that with­out action, all the knowl­edge in the world won’t matter.

Three-​​Person Teaching:

“If you knew you were going to teach this mate­r­ial tomor­row, say to a very impor­tant group of peo­ple, would that affect the way you learn today?”

– Stephen R. Covey

You can learn some­thing, but when you learn it — and then turn around and teach it to some­one else — you’ve learned it twice.

Learned it from 2 dif­fer­ent angles, you see.

Let me give you an example:

I used to hold hotel meet­ings for my pri­mary busi­ness and I reserved a room for a cer­tain date that was cou­ple of months away.

Then I found out about attrac­tion mar­ket­ing, and was shocked at what I learned.

I couldn’t imag­ine hold­ing another hotel meet­ing the way I had before, but I already had it booked and would have to pay a por­tion of it if I canceled.

So I decided to keep the reser­va­tion and (big gulp) make it an “Attrac­tion Mar­ket­ing 101 Work­shop” instead. Con­tinue read­ing How I Became an Attrac­tion Mar­ket­ing “Expert” In Less Than 2 Months

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Employees Making MORE Than Their Manager?

A cou­ple years ago I man­aged the Jenny Craig here in Tucson.

I was so excited because I started out as the Recep­tion­ist, moved up to a Con­sul­tant, and then landed the Man­ager position.

I learned a lot from this expe­ri­ence and I also found out that Jenny Craig is seri­ous about SALES.

We sold mem­ber­ships, we sold food, we sold exer­cise DVDs, water bot­tles, etc.

What can I say — we were sell­ing machines!

The won­der­ful part was that every­one worked on COMMISSION.

So when I became Man­ager, I quickly changed the for­mat of the Weekly Staff Meeting.

Since I had been in every posi­tion in the fran­chise (even if it was for a short amount of time) I was very famil­iar with what my co-​​workers were unhappy about.

Guess what it was? Con­tinue read­ing Employ­ees Mak­ing MORE Than Their Manager?

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The Lost Chapter of Magnetic Sponsoring

…Not only will you mag­net­i­cally attract the RIGHT peo­ple, but you’ll also repel the WRONG ones!

Don’t worry though, this is a good thing ;)

You all know that Monique and I love Mike Dillard’s Mag­netic Spon­sor­ing course. I mean, it’s changed our entire Net­work Mar­ket­ing careers!

We went from cold-​​calling and pitch­ing “our Uncle Joe” on our busi­ness to attract­ing prospects to call us.

Quite a turn-​​around, right?

You might be won­der­ing, “OK Derek, how does that hap­pen?” Con­tinue read­ing The Lost Chap­ter of Mag­netic Sponsoring

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What Bruce Springsteen Taught Me About Branding

And yes, Bruce Spring­steen has a “brand” — all suc­cess­ful peo­ple do…

Espe­cially rock stars!

Why am I talk­ing about Bruce Spring­steen today?

Well, I get on these kicks some­times where I’ll just be jam­min’ out to the same musi­cian for days on end.

One week it might be Bob Mar­ley, the next week I might be feel­ing Willie Nel­son, or Louis Arm­strong, or Tom Petty — the list goes on and on…

Man, I just love music!

*TIP: If you’re ever feel­ing down and get­ting tired of all the $@!&*!! wid­gets, plu­g­ins, apps, codes, tweets, track­backs, RSS feeds, and all that other baloney you gotta learn on the Inter­net ;) — just put a good record on and see if your mood isn’t lifted!

Go ahead — try it out next time this hap­pens and think of your old pal Derek, who was good enough to share this tip with you ;)

Bruce Spring­steen has been get­ting me going the last few days — I mean, try lis­ten­ing to “Glory Days,” “Thun­der Road,” or “The Ris­ing” and see if you’re not feel­ing like danc­ing around the office and mak­ing it happen!

And then I got to think­ing about the Bruce Spring­steen “brand” and ana­lyz­ing it from a mar­ket­ing perspective.

Rock star, cul­tural icon, musi­cian, etc… Con­tinue read­ing What Bruce Spring­steen Taught Me About Branding

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An Artist's Guide To Copywriting

How to cre­ate a “mas­ter­piece” with your copywriting

As many of you know, I am a visual artist (draw­ing, paint­ing, etc.)…

So I thought it would be cool to give you a “glimpse into my world” to see how I look at the process of writ­ing copy.

Obvi­ously, I pay atten­tion first to what my tar­get mar­ket is inter­ested in read­ing about.

Then I think about key­words I might be able to rank for — though I don’t always worry about this aspect.

Why?

Because I’m just as con­cerned with keep­ing peo­ple com­ing back as I am about get­ting them here.

It’s all about build­ing that rela­tion­ship and con­sis­tently giv­ing value, right?

The great artists put “a piece of them­selves” into their work.

So, I feel it’s just as impor­tant to let peo­ple get to know me as it is to get tons of traffic.

Besides, I’ll take a loyal group of 100 peo­ple work­ing together to make an impact over 10,000 scat­tered peo­ple who could give a damn, any day of the week!

Some­times, I’ll push the enve­lope to make a point — like in my last post:

===>Net­work Mar­ket­ing Really IS A Pyra­mid Scheme!

The peo­ple who take offense aren’t the peo­ple I’m look­ing for.

“I’m only look­ing for peo­ple who are look­ing for me.”

Now that you have some insight into my “twisted artist’s thought process,” I’ll go into my thoughts on the visual aspect, or the “read­abil­ity” of a post.

So now for an artist’s take on writ­ing copy that “looks good” — good enough to read, at least ;) Con­tinue read­ing An Artist’s Guide To Copywriting

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Network Marketing Really IS A Pyramid Scheme!

That’s right, I said it — Net­work Mar­ket­ing is a pyra­mid scheme — at least the way most peo­ple treat it.

You see, most peo­ple are so used to the pyra­mid schemes they call jobs — that they carry their bad habits into the Net­work Mar­ket­ing industry.

What do I mean?

Well, first of all, your spon­sor is not your boss!

And vice versa, for all you spon­sors out there — your down­line are NOT your employees!

Like I said, I under­stand why peo­ple treat their roles this way. It’s all they know.

Ever have an upline spon­sor who calls you every­day to make sure you got some work done?

What a bunch of baloney! What is this, the Romper Room? Would you like to wipe my arse while you’re at it?

Let’s just say I nipped that in the bud real quick ;)

On the other side of it, don’t treat your spon­sor as a boss, either.

Sure, they signed you up into the busi­ness. Sure they owe you some guid­ance when you’re start­ing out…

But their “job” is not to hold your hand and make sure you take care of your own busi­ness.

You are fel­low “fran­chise” own­ers — it’s in your sponsor’s best inter­ests to see you suc­ceed, but that doesn’t mean they are respon­si­ble for your success.

Which brings me to my next point: Con­tinue read­ing Net­work Mar­ket­ing Really IS A Pyra­mid Scheme!

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Saving The Day from MLM Villains

No, we’re not going to talk about actual peo­ple or MLM com­pa­nies here…

We’re talk­ing about tele­vi­sion, pro­cras­ti­na­tion, dis­trac­tions, etc…

Byron Smith is back as a guest poster and he’s going to make us aware of the MLM “dan­gers” lurk­ing out there:

Thank you for spend­ing much time with me. It’s an honor and a priv­i­lege to dis­cuss suc­cess strate­gies to con­quer and over­come a 97% fail­ure rate in this industry!

It’s excit­ing to give strate­gies to peo­ple that will allow them to suc­ceed. I watch and learn from those who walk down the path of build­ing a suc­cess­ful busi­ness and I give you what you need to grow, think, and pros­per. I desire to see you do well in your imme­di­ate future. But I must warn you… Con­tinue read­ing Sav­ing The Day from MLM Villains

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Are you sending people to a company replicated site?

If so, you might as well roll your wad of cash up and start smok­ing it, for all the good it’ll do you!

Lis­ten, I under­stand why peo­ple use repli­cated sites — they seem con­ve­nient, they look “fancy,” and they’re rel­a­tively inexpensive…

But repli­cated sites don’t do any­thing but con­fuse your prospect when you send them to one.

And in mar­ket­ing, con­fus­ing your prospect loses you money.

Because they’re not going to buy any­thing you have.

They’ll look around, click some links and move on.

Why? Con­tinue read­ing Are you send­ing peo­ple to a com­pany repli­cated site?

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