We are Derek and Monique Alvarez. We love our dog (Charlie Parker), working for ourselves, traveling the world, and helping people reach their dreams!
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Yes, you too can be like “Big Brother” and “keep a watchful eye” on all your prospects and customers (at least when they visit your Wordpress site)…
Scared yet? Well, don’t be — it’s not like you can see your prospects through their computer screen or anything like “Big Brother” was able to do in George Orwell’s 1984.
All I’m about to show you is how to figure out where all your traffic is coming from, how many “unique visits” you’re sight gets every month, who your top referrers are, what your most popular pages are, etc. — all on your Wordpress dashboard!
Plus, I’ll even show you a free plugin that lets you secretly “spy” on what visitors to your site are searching for, so you can be a true entrepreneur and “give the people what they want.”
Sound good?
Well, let’s get started, shall we? Continue reading How To Use Wordpress To Track and “Spy” On Your Customers
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And yes, Bruce Springsteen has a “brand” — all successful people do…
Especially rock stars!
Why am I talking about Bruce Springsteen today?
Well, I get on these kicks sometimes where I’ll just be jammin’ out to the same musician for days on end.
One week it might be Bob Marley, the next week I might be feeling Willie Nelson, or Louis Armstrong, or Tom Petty — the list goes on and on…
Man, I just love music!
*TIP: If you’re ever feeling down and getting tired of all the $@!&*!! widgets, plugins, apps, codes, tweets, trackbacks, RSS feeds, and all that other baloney you gotta learn on the Internet ;) — just put a good record on and see if your mood isn’t lifted!
Go ahead — try it out next time this happens and think of your old pal Derek, who was good enough to share this tip with you ;)
Bruce Springsteen has been getting me going the last few days — I mean, try listening to “Glory Days,” “Thunder Road,” or “The Rising” and see if you’re not feeling like dancing around the office and making it happen!
And then I got to thinking about the Bruce Springsteen “brand” and analyzing it from a marketing perspective.
Rock star, cultural icon, musician, etc… Continue reading What Bruce Springsteen Taught Me About Branding
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How to create a “masterpiece” with your copywriting
As many of you know, I am a visual artist (drawing, painting, etc.)…
So I thought it would be cool to give you a “glimpse into my world” to see how I look at the process of writing copy.
Obviously, I pay attention first to what my target market is interested in reading about.
Then I think about keywords I might be able to rank for — though I don’t always worry about this aspect.
Why?
Because I’m just as concerned with keeping people coming back as I am about getting them here.
It’s all about building that relationship and consistently giving value, right?
The great artists put “a piece of themselves” into their work.
So, I feel it’s just as important to let people get to know me as it is to get tons of traffic.
Besides, I’ll take a loyal group of 100 people working together to make an impact over 10,000 scattered people who could give a damn, any day of the week!
Sometimes, I’ll push the envelope to make a point — like in my last post:
===>Network Marketing Really IS A Pyramid Scheme!
The people who take offense aren’t the people I’m looking for.
“I’m only looking for people who are looking for me.”
Now that you have some insight into my “twisted artist’s thought process,” I’ll go into my thoughts on the visual aspect, or the “readability” of a post.
So now for an artist’s take on writing copy that “looks good” — good enough to read, at least ;) Continue reading An Artist’s Guide To Copywriting
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No, we’re not going to talk about actual people or MLM companies here…
We’re talking about television, procrastination, distractions, etc…
Byron Smith is back as a guest poster and he’s going to make us aware of the MLM “dangers” lurking out there:
Thank you for spending much time with me. It’s an honor and a privilege to discuss success strategies to conquer and overcome a 97% failure rate in this industry!
It’s exciting to give strategies to people that will allow them to succeed. I watch and learn from those who walk down the path of building a successful business and I give you what you need to grow, think, and prosper. I desire to see you do well in your immediate future. But I must warn you… Continue reading Saving The Day from MLM Villains
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If so, you might as well roll your wad of cash up and start smoking it, for all the good it’ll do you!
Listen, I understand why people use replicated sites — they seem convenient, they look “fancy,” and they’re relatively inexpensive…
But replicated sites don’t do anything but confuse your prospect when you send them to one.
And in marketing, confusing your prospect loses you money.
Because they’re not going to buy anything you have.
They’ll look around, click some links and move on.
Why? Continue reading Are you sending people to a company replicated site?
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