I frequent MLM Forums and I've noticed that a lot of people are looking to buy their way into riches, instead of the tried and true method of LEARNING their way to riches.
Here's a post from a frustrated Networker, followed by my answer:
The only reason they continue to make lots of money from their bunch of courses is because the inexpert and newbies are filling their pipelines. -
I have to confess that I am still a newbie...but no longer an inexpert...cost me a fortune to gain the title "Aware Newbie". -
These gentlemen give you pieces of information...and then another one...but wait you are not able to make money because you are in a learning curve and you need this other course...and we are not done yet...buy this other one...and sadly after $9k box you are as confuse as at the beginning.., and at the brink of divorce...with your credit card all maxed up. -
Picture this situation : One head of a family lost his job...but got a phone call.His friend got a new job for him...but happen that he need to fix his car in order to get the job...He get his credit cards ready to go shopping for the engine parts. His wife and his kids are smiling...there is hope. -
Well this gentleman go the store to buy the parts as soon as possible because it is urgent for him to move and get his car up and running right now...but in the worst moment the store has some parts...but some of the parts must be brought from japan...they do not carry them.Then he runs to the Guru store #2 and is the same history...he can not get his engine up and running because they do not have all the parts...and he as fast as he could rush to the Guru Store #3...and the same thing. -
Just when he was ready to call up his wife and his friend to tell them that he will not be able to get the job because he could not buy the parts he need to fix the engine...an perfect unknown a very young Guru...approach him an went on to say...my friend I heard you...and I perfectly know what you are going through...so listen up...this is what I am going to do for you and your family...I will give a whole engine it is new...come back with your broken car and I will have my mechanics change the bad engine for the new one...and when this man heard that... tears rolled down his face...and the Young Guru said...but I am not done just yet...I will accept payments of $ 47.00 a month...because your success is my success...can you imagine what kind of happiness this family experienced. -
The point I want to get through is this : -
Even though the gurus that sell scattered courses will keep earning lots of money at the expenses of the inexpert. THE NEW TREND IS: -
The young gurus are imposing a new trend for the Aware Newbies and for the most advance too...they are offering MEMBERSHIPS SITES WHEN YOU ARE ABLE TO FIND THE WHOLE ENGINE...AND PAY AS YOU GO...YOU ARE ABLE TO START MAKING MONEY A LOT FASTER...AND PAY WITH YOUR EARNINGS...AND IN TOP OF THAT YOU EARN AFFILIATES COMMISSIONS AND...RESIDUAL INCOME BECAUSE IS A MONTHLY MEMBERSHIP." -- Roger
What do you think, gentle reader? (Feel free to comment below)
Here's what I think:
Roger, I can understand why you might get frustrated with this approach.
But, at the same time, I am currently writing a training manual on Social Media and I can see why the "gurus" do it this way.
For example, my training manual on Social Media started out as a course to end all courses -- a complete guide to succeeding in Network Marketing.
The only problem was that I quickly had 70 pages and I was only a quarter of the way through!
No one is going to read a book on Network Marketing as long as this was promising to be (unless I called it the Holy Bible.)
Heck, I know plenty of people who've told me that they STILL haven't read Magnetic Sponsoring! (And that book is only 61 pages)
Not only that, how much do you think this kind of information would be worth -- all packaged up together?
More than I think I can get for it, that's for sure!
Think about it Roger, this is how a successful business is run.
Cable companies charge monthly fees.
So do phone companies and electric companies and gas companies, and so on and so forth.
And people are free to opt out if they are not getting what they want.
But, like I said Roger, I can see what you mean and I do think that the only thing that is really missing from the equation for most people is consistency and persistence.
The courses are not going to do the work for you.
I say to anybody who has a bunch of courses and hasn't seen results -- you need to put what you DO know to work right away!
Be on a need-to-know basis.
Don't learn something else until you need to know it.
And focus on what you DO know until you see some results.
Pick one thing, anything, and FOCUS on that and do it the best you can.
Don't get bogged down in the minutiae!
Better yet, I'll give you the secret right now -- absolutely FREE.
- Build a list of prospects.
- Build a relationship with the people on that list.
- Market to that list.
You can do that a number of ways.
- You can do it the "old-fashioned" way by personally going to networking events, meeting new people, and collecting business cards. (Monique and I do this.)
- You can set up a Facebook account and look for people in your target market, "friend" them, get to know them, and invite them to look at your blog to sign up for your list or join your Fan Page. (Monique and I also do this.)
- You can create a capture page and set up a Pay-per-click campaign to send targeted traffic to it. (Monique and I do this as well.)
- You can set up a blog and go to forums where your target market is, answer people's questions, and have a link back to a more thorough answer -- where people can opt in to your list. (Once again, Monique and I do this.)
- You can create Youtube videos with helpful information and direct people to a capture page to collect their information. (You guessed it -- Monique and I do this also.)
- There are many, many, many more ways -- get creative with it and have fun.
The most important thing to remember is to make sure you are giving people great content that they can actually use.
You will attract people like a MAGNET!
For all the people out there that are feeling lost, this is one "how-to" you can't do without. It's called Magnetic Sponsoring and it changed my career. Learn what I learned and see how I went from a part-time MLMer to a full-time Networker:
Just do me a favor and check out the free videos before you buy, then you can be sure if it's for you or not.
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