We are Derek and Monique Alvarez. We love our dog (Char­lie Parker), work­ing for our­selves, trav­el­ing the world, and help­ing peo­ple reach their dreams!

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Which came first: Success or The Act of BEING Successful?

It’s one of those “brain-​​twisters” that every Net­work Mar­keter should ask themselves…

Kind of like “Which came first — the chicken or the egg?”

You get my drift?

This seems to be the MAIN thing I see hold­ing peo­ple back –

not SEO…

not PPC…

not Social Media… Con­tinue read­ing Which came first: Suc­cess or The Act of BEING Successful?

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How I Became an Attraction Marketing "Expert" In Less Than 2 Months

Ever feel like this whole “learn­ing process” of how to become a top-​​dog MLM goo-​​roo is tak­ing Waaaay too long?

Well, you’re in luck because Susanna Hess is going to share with us how she became an “attrac­tion mar­ket­ing expert” within 2 months of hear­ing about it!

Take it away, Susanna:

Do you ever find it hard to remem­ber cer­tain things, or apply them?

How many dif­fer­ent calls, web­sites, arti­cles, audios or videos have you read, or lis­tened to about the same topic?

And if you’re any­thing like me, you might even feel a lit­tle ner­vous about per­form­ing those activ­i­ties right after learn­ing them ;)

Maybe it’s mak­ing a blog, host­ing a meet­ing, mak­ing calls, being the ‘expert’ on a 3 way call, writ­ing an arti­cle, host­ing a webinar…

If you’ve tapped into how to do it, but aren’t doing it yet, I have an almost guar­an­teed way to get it to stick. A way to get you mov­ing in the right direction.

Because we all know that with­out action, all the knowl­edge in the world won’t matter.

Three-​​Person Teaching:

“If you knew you were going to teach this mate­r­ial tomor­row, say to a very impor­tant group of peo­ple, would that affect the way you learn today?”

– Stephen R. Covey

You can learn some­thing, but when you learn it — and then turn around and teach it to some­one else — you’ve learned it twice.

Learned it from 2 dif­fer­ent angles, you see.

Let me give you an example:

I used to hold hotel meet­ings for my pri­mary busi­ness and I reserved a room for a cer­tain date that was cou­ple of months away.

Then I found out about attrac­tion mar­ket­ing, and was shocked at what I learned.

I couldn’t imag­ine hold­ing another hotel meet­ing the way I had before, but I already had it booked and would have to pay a por­tion of it if I canceled.

So I decided to keep the reser­va­tion and (big gulp) make it an “Attrac­tion Mar­ket­ing 101 Work­shop” instead. Con­tinue read­ing How I Became an Attrac­tion Mar­ket­ing “Expert” In Less Than 2 Months

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The Lost Chapter of Magnetic Sponsoring

…Not only will you mag­net­i­cally attract the RIGHT peo­ple, but you’ll also repel the WRONG ones!

Don’t worry though, this is a good thing ;)

You all know that Monique and I love Mike Dillard’s Mag­netic Spon­sor­ing course. I mean, it’s changed our entire Net­work Mar­ket­ing careers!

We went from cold-​​calling and pitch­ing “our Uncle Joe” on our busi­ness to attract­ing prospects to call us.

Quite a turn-​​around, right?

You might be won­der­ing, “OK Derek, how does that hap­pen?” Con­tinue read­ing The Lost Chap­ter of Mag­netic Sponsoring

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What Bruce Springsteen Taught Me About Branding

And yes, Bruce Spring­steen has a “brand” — all suc­cess­ful peo­ple do…

Espe­cially rock stars!

Why am I talk­ing about Bruce Spring­steen today?

Well, I get on these kicks some­times where I’ll just be jam­min’ out to the same musi­cian for days on end.

One week it might be Bob Mar­ley, the next week I might be feel­ing Willie Nel­son, or Louis Arm­strong, or Tom Petty — the list goes on and on…

Man, I just love music!

*TIP: If you’re ever feel­ing down and get­ting tired of all the $@!&*!! wid­gets, plu­g­ins, apps, codes, tweets, track­backs, RSS feeds, and all that other baloney you gotta learn on the Inter­net ;) — just put a good record on and see if your mood isn’t lifted!

Go ahead — try it out next time this hap­pens and think of your old pal Derek, who was good enough to share this tip with you ;)

Bruce Spring­steen has been get­ting me going the last few days — I mean, try lis­ten­ing to “Glory Days,” “Thun­der Road,” or “The Ris­ing” and see if you’re not feel­ing like danc­ing around the office and mak­ing it happen!

And then I got to think­ing about the Bruce Spring­steen “brand” and ana­lyz­ing it from a mar­ket­ing perspective.

Rock star, cul­tural icon, musi­cian, etc… Con­tinue read­ing What Bruce Spring­steen Taught Me About Branding

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Are you sending people to a company replicated site?

If so, you might as well roll your wad of cash up and start smok­ing it, for all the good it’ll do you!

Lis­ten, I under­stand why peo­ple use repli­cated sites — they seem con­ve­nient, they look “fancy,” and they’re rel­a­tively inexpensive…

But repli­cated sites don’t do any­thing but con­fuse your prospect when you send them to one.

And in mar­ket­ing, con­fus­ing your prospect loses you money.

Because they’re not going to buy any­thing you have.

They’ll look around, click some links and move on.

Why? Con­tinue read­ing Are you send­ing peo­ple to a com­pany repli­cated site?

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MLM Advice - Be Like Home Depot?

It would be silly if Home Depot only had one prod­uct on the shelves and it will kill your busi­ness if you do, too.

“Now you’ve just gone too far, Derek! Peo­ple need to focus on one thing and one thing only — my upline told me so!”

Well good luck with that…

Seri­ously, imag­ine walk­ing into Home Depot and they have aisles and aisles of one thing and one thing only — doesn’t mat­ter what — just lots and lots of it.

To help the story along, we’ll say the one thing is a par­tic­u­lar brand of phillips head screwdrivers.

Maybe they’re even the best phillips head screw­drivers around, but it’s not gonna do Home Depot any good.

“Why, Derek? — they’ve found a niche.”

Why yes, but there niche is too small! How long do you think they can stay in busi­ness only sell­ing screwdrivers?

Not long. Con­tinue read­ing MLM Advice  —  Be Like Home Depot?

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Network Marketers, What's your story?

No, I’m not talk­ing about your “Why,” or your excuses, or what you tell your kids before you tuck them in at night…

I’m talk­ing about your busi­ness story. Because it’s impor­tant — more impor­tant than many realize.

If you’ve been fol­low­ing this blog, then you know that Monique and I preach the art of self–pro­mo­tion.

Peo­ple join YOU, not your company.

But if they don’t know who you are or what you’re about — they’ll go find some­one who makes it clear who they are and join them, instead.

Don’t believe me about the impor­tance of your story? Con­tinue read­ing Net­work Mar­keters, What’s your story?

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THE Most Important Skill Every Network Marketer Should Know...

Do I have your atten­tion? Thought so!

We have another great guest post from Byron Smith today. Read on to learn the most impor­tant aspect to being suc­cess­ful in Net­work Mar­ket­ing. HINT: It has NOTHING to do with technology…

Recog­ni­tion is important!

Rec­og­nize names and faces, rec­og­nize lead­ers, rec­og­nize peo­ple… Con­tinue read­ing THE Most Impor­tant Skill Every Net­work Mar­keter Should Know…

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Advanced Business Leadership Training

If you haven’t heard me on my weekly train­ing calls, if you haven’t read my blog posts and if you missed my 21 Days Of Leadership…

I’m Monique Alvarez, a third gen­er­a­tion Entrepreneur.

I have a rich her­itage and I stand on tall shoulders.

My Papa C.R. was a suc­cess­ful busi­ness­man who had 10 ideas a minute.  He was like the Clint East­wood or John Wayne of the busi­ness world.

He was rough, he was tough and there was no way he was tak­ing no for an answer.  (Take one look at our web­site and you’ll see we’ve embraced that theme.)

It’s not sur­pris­ing that both my par­ents are entre­pre­neurs and I was raised right there in the mid­dle of it all.

I left my small town home in Col­orado, my fam­ily who has lived there for over 100 years, to explore and blaze my own trail.

I carry their lessons with me.  I most def­i­nitely carry their spirit. Con­tinue read­ing Advanced Busi­ness Lead­er­ship Training

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IDEA: Create a Blog Marketing Co-op

I know, I know — Mar­ket­ing Co-​​ops are noth­ing new.

But I’ve been think­ing, what with all the Google slaps and the time-​​consuming nature of blog mar­ket­ing, arti­cle mar­ket­ing, video mar­ket­ing, social media, you name it…

Why hasn’t any­one thought of cre­at­ing a Blog Mar­ket­ing Co-​​op?

I mean, I don’t have ALL the details fig­ured out, but this could be a great way to lever­age the col­lec­tive abil­i­ties and sheer man-​​power of your Net­work Mar­ket­ing team.

It would go some­thing like this, the team leader(s) would step up and take care of the blog host­ing, autore­spon­der, etc.

They would be the “face” of the blog, so to speak — the mod­er­a­tor, main con­trib­u­tor, the ring leader of the circus…

Mainly because they have already estab­lished a fol­low­ing and know the ins and outs.

Then the other team mem­bers would be required to write at least one extremely valu­able blog post per week. This would help build the blog’s fol­low­ing by keep­ing peo­ple com­ing back for more, and hope­fully, telling their friends.

The con­trib­u­tors would each have to find a niche, focus on it, mas­ter it, and write about it.

PPC, Face­book, SEO, video mar­ket­ing, etc.

The blog would become an author­ity site!

Fur­ther­more, the niche mas­ters would also be in charge of using their skills to drive traffic.

The co-​​op would pool their money together to fund this and they would split the pro­ceeds — from the peo­ple who join their MLM, funded pro­posal sales, affil­i­ate sales, etc.

It makes things more com­pli­cated, but it also has the poten­tial to accel­er­ate things quite a bit.

This blog post is pretty much a brain­storm, but I’d love to hear what you think! Leave your com­ments below:

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