Today, I am going to dis­cuss what I believe is the most impor­tant sales tool you can use – and that’s an email autoresponder.

Once you’ve started to build a list to fol­low up with, and you have a Nerve Cen­ter to attract peo­ple to be on your list, it’s time to com­mu­ni­cate with your list by using an autoresponder.

If you don’t have your Nerve Cen­ter up and run­ning, and you don’t have a clue what that even means, you can learn how to do this, step-​​by-​​step, by pur­chas­ing MLM Traf­fic For­mula 2.

Once you’ve done this, it is time to cre­ate an Opt-​​in Form to get peo­ple to sign up for your list. Two of the most pop­u­lar sys­tems to use are iCon­tact and Awe­ber.

I per­son­ally use iCon­tact and am happy with it, but I know a lot of peo­ple use Awe­ber, as well.

The rea­son I say that an autore­spon­der is so impor­tant is because peo­ple will rarely buy what you are sell­ing right away and — it doesn’t mat­ter what it is.

I know, I know, “But Derek, my prod­uct is rev­o­lu­tion­iz­ing the indus­try! It was dis­cov­ered in the Himalayas and devel­oped by Dr. Know-​​It-​​All. Indige­nous peo­ple have been using these secrets to cure bunions for cen­turies – this stuff sells itself!”

But the com­plete, unvar­nished truth is that NOTHING SELLS ITSELF!

That’s why your com­pany is pay­ing you to mar­ket it.

If your prod­uct truly sold itself, they wouldn’t need you – they could just dump it on street cor­ners and watch the money roll in.

Did you know that it takes the aver­age per­son 7 or 8 times to hear about your oppor­tu­nity before they will sign up?

Most peo­ple don’t have the sta­mina and where­withal to keep up with that kind of follow-​​up!

It takes a rare breed to be able to not only fol­low up this many times, but also to keep their prospect answer­ing their phone calls.

That’s why email autore­spon­ders are so important.

You can set up an autore­spon­der cam­paign that fol­lows up with your prospects ²⁴⁄₇. Con­tinue read­ing Would you follow-​​​​up with some­one 8 times if you knew you would get the sale?