“When we know as much about peo­ple as hog spe­cial­ists know about hogs, we’ll be bet­ter off.” — Lewis Her­shey

It seems that wher­ever you look today, you see spe­cial­ists — Pun­ters in Foot­ball, Closers in Base­ball, Plas­tic Sur­geons, Busi­ness Coaches, and so on and so forth.

It seems that spe­cial­iz­ing is a good career move, given the fact that more and more peo­ple are are search­ing them out and using their services.

How­ever, just try to find some quotes on spe­cial­ists and you will be chal­lenged to find one that speaks pos­i­tively about the subject.

But I, for one, would much rather spe­cial­ize in one area than not.

Look no fur­ther for proof on the value of spe­cial­iza­tion and mas­ter­ing one’s craft than Mal­colm Gladwell’s Out­liers: The Story of Suc­cess .

And if you are look­ing to mar­ket on the inter­net, you bet­ter fig­ure out what strat­egy you are going to use and mas­ter it. Con­tinue read­ing If You Want To Mar­ket On The Inter­net, You Need To Specialize