We are Derek and Monique Alvarez. We love our dog (Char­lie Parker), work­ing for our­selves, trav­el­ing the world, and help­ing peo­ple reach their dreams!

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MLM Rehab

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Have you guys seen that show, Celebrity Rehab with Dr. Drew?

Well, Monique and I were flip­pin’ through the chan­nels one night and we stum­bled across this guilty plea­sure of a show…

Where “celebri­ties” like Den­nis Rod­man and Heidi Fleiss go to get them­selves “back on the wagon” (or is it “off the wagon”?)

Any­way, I think Monique was inspired by this show to do her own show called…

You guessed it, MLM Rehab! Check it out:


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OK, what do you think? Is this a viable busi­ness, or should we “stick with our day jobs”? Let us know in the com­ments below:

==>P.S. If you or a friend are in need of some “MLM Rehab,” you should start here:

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The Lost Chapter of Magnetic Sponsoring

…Not only will you mag­net­i­cally attract the RIGHT peo­ple, but you’ll also repel the WRONG ones!

Don’t worry though, this is a good thing ;)

You all know that Monique and I love Mike Dillard’s Mag­netic Spon­sor­ing course. I mean, it’s changed our entire Net­work Mar­ket­ing careers!

We went from cold-​​calling and pitch­ing “our Uncle Joe” on our busi­ness to attract­ing prospects to call us.

Quite a turn-​​around, right?

You might be won­der­ing, “OK Derek, how does that hap­pen?” Con­tinue read­ing The Lost Chap­ter of Mag­netic Sponsoring

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Are you sending people to a company replicated site?

If so, you might as well roll your wad of cash up and start smok­ing it, for all the good it’ll do you!

Lis­ten, I under­stand why peo­ple use repli­cated sites — they seem con­ve­nient, they look “fancy,” and they’re rel­a­tively inexpensive…

But repli­cated sites don’t do any­thing but con­fuse your prospect when you send them to one.

And in mar­ket­ing, con­fus­ing your prospect loses you money.

Because they’re not going to buy any­thing you have.

They’ll look around, click some links and move on.

Why? Con­tinue read­ing Are you send­ing peo­ple to a com­pany repli­cated site?

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MLM Advice - Be Like Home Depot?

It would be silly if Home Depot only had one prod­uct on the shelves and it will kill your busi­ness if you do, too.

“Now you’ve just gone too far, Derek! Peo­ple need to focus on one thing and one thing only — my upline told me so!”

Well good luck with that…

Seri­ously, imag­ine walk­ing into Home Depot and they have aisles and aisles of one thing and one thing only — doesn’t mat­ter what — just lots and lots of it.

To help the story along, we’ll say the one thing is a par­tic­u­lar brand of phillips head screwdrivers.

Maybe they’re even the best phillips head screw­drivers around, but it’s not gonna do Home Depot any good.

“Why, Derek? — they’ve found a niche.”

Why yes, but there niche is too small! How long do you think they can stay in busi­ness only sell­ing screwdrivers?

Not long. Con­tinue read­ing MLM Advice  —  Be Like Home Depot?

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The Jenny Craig Business Model: Sell MORE Food To Fat People

Many of you know that Monique used to be a Man­ager at a Jenny Craig here in Tucson.

Don’t know what Jenny Craig is?

Jenny Craig is a busi­ness fran­chise that helps peo­ple lose weight through one-​​on-​​one coach­ing and by putting peo­ple on a weight-​​loss pro­gram that includes a meal plan with low-​​calorie foods that are pre-​​packaged to con­tain the per­fect serv­ing size.

In other words, they sell more food to fat people.

Please, no let­ters or angry emails — I have noth­ing against over­weight peo­ple and I know that not every­one who goes to Jenny Craig is fat.

But think about it — how genius is this busi­ness model?!

Never mind the fact that the food is meant to be low-​​calorie and just the right serv­ing — I get it.

Still, over­weight peo­ple are over­weight because they buy and con­sume a lot of food.

So along comes Jenny Craig, who says, “I can help you lose weight — all you have to do is buy my food…”

Jenny Craig doesn’t sell weight loss pro­grams — they sell food!

The weight loss thing is just a way to get their tar­get mar­ket in the door.

Don’t you wish you had thought of this ;)

So what does this have to do with Net­work Mar­ket­ing? Con­tinue read­ing The Jenny Craig Busi­ness Model: Sell MORE Food To Fat People

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The Right Way To Market Your MLM?

Monique and I asked Susanna Hess to share a story with us today and we really think you’ll enjoy it:

Dri­ving The Wrong Way Down a One Way Street…

A for­eigner?

I am an Amer­i­can, liv­ing in Aus­tralia. Now in case you didn’t know, they drive on the oppo­site side of the road down under.

It took a lot of con­cen­tra­tion to drive on the cor­rect side of the road when we first moved here.

The biggest chal­lenges came when mak­ing a turn.

As scary as it sounds, there were times, while I was behind the wheel, that I felt panic. Because for a few sec­onds, I couldn’t remem­ber which side I was sup­posed to be on!

Now, not only is the vehi­cle on the oppo­site side of the road, but so is the steer­ing wheel, which makes sense.

Fur­ther­more, the blinker is on the oppo­site side of the steer­ing col­umn, as are the wind­shield wipers.

I can’t count the num­ber of times my hus­band would turn on the wind­shield wipers when com­ing up to a turn. This would cause con­fu­sion while he tried to turn them off quickly, and turn the blinker on, while slow­ing down to make the turn. Con­tinue read­ing The Right Way To Mar­ket Your MLM?

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Brand Yourself Through Comments

How to get more traf­fic and build your brand by doing some­thing as sim­ple as com­ment­ing on blogs that your tar­get mar­ket flock to.

I’ve noticed that a lot of peo­ple par­tic­i­pate in the blo­gos­phere by com­ment­ing on their favorite blogs and tak­ing part in the discussions.

But I’ve also noticed that most peo­ple haven’t fully taken advan­tage of their par­tic­i­pa­tion by using it as an oppor­tu­nity to build their brand.

Or worse — if they DO push their brand, they push too hard by spam­ming their links all over the place.

Like always, I look for a happy medium between bla­tant annoy­ing self-​​promotion and being a wall­flower too afraid to join the fun. Con­tinue read­ing Brand Your­self Through Your Comments

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The Key to Success in MLM is to become Addicted

…To Suc­cess!

If you’ve been in Net­work Mar­ket­ing long enough to expe­ri­ence some fail­ure, like Monique and I have — you’re going to have to break that cycle of fail­ure before it becomes a habit.

Because, make no mis­take about it, we are crea­tures of habit!

Take a sec­ond to think about your daily routine…

Do you have cer­tain things you do every day that you don’t even think about anymore?

I know I sure do!

I wake up, make some cof­fee, eat some break­fast, and read the paper every sin­gle day with­out fail.

It’s got­ten to the point where it’s pretty auto­matic — espe­cially the cof­fee mak­ing part. Now, I don’t even think about mak­ing the cof­fee, I just do it.

Imag­ine what would hap­pen if you let fail­ure become a habit!

You would get so used to it that you wouldn’t even know that you were doing it — just like me mak­ing my morn­ing cuppa joe.

The same thing hap­pens in Net­work Marketing.

You’re not going to be able to com­pletely pre­vent your­self from fail­ing, and that’s not even a wor­thy goal, anyway.

But what you WILL be able to do is rec­og­nize when fail­ing has the chance of becom­ing a habit and pre­vent­ing the habit of fail­ing from ingrain­ing itself in your daily rou­tine.

So now, you should be think­ing, “How do I break my fail­ure habit?”

And it’s eas­ier than you think! Con­tinue read­ing The Key to Suc­cess in MLM is to become Addicted

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Why on Earth would you GIVE your content away?

– Con­tent you COULD sell — to web­site visitors?

I bring this up because I have had a few inter­ac­tions with small busi­ness own­ers and pro­fes­sion­als who can’t believe I don’t charge peo­ple for some of my blog posts.

And when I tell them that they should start giv­ing THEIR stuff for free, too?

Whoa, buddy–

–You would think I just landed from Mars!

But, believe it or not, suc­cess­ful busi­nesses have been doing this for years.

Often, as is the case with my mother-​​in-​​law, they did it with­out even know­ing it. Con­tinue read­ing Why on Earth would you GIVE your con­tent away?

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What Would Jesus Do (If he were a Network Marketer)?

With Christ­mas com­ing up in a few days, I found myself ask­ing this question.

And why not? I’m not a very reli­gious per­son (spir­i­tual, but def­i­nitely not reli­gious) and I think Jesus led by great example.

If we were all to actu­ally ACT upon what Jesus taught, the world would be a much bet­ter place.

So, obvi­ously, there is the above impli­ca­tion in the state­ment, “What Would Jesus Do (If he were a Net­work Marketer)?”

The impli­ca­tion that we should fol­low the golden rule, do unto oth­ers, etc.

So if we were to be more “Jesus-​​like,” we would:

  • Lead by example.
  • Treat peo­ple the way you want to be treated.
  • HELP other people.
  • Spread our mes­sage and love to others.
  • Be will­ing to make the sac­ri­fices oth­ers would be hes­i­tant to make.
  • Etc…

But that’s not my only point.

I recently read an arti­cle that seemed to go against a very pro­found prin­ci­ple I hold near and dear to my heart: Con­tinue read­ing What Would Jesus Do (If he were a Net­work Marketer)?

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