Many of you know that Monique used to be a Manager at a Jenny Craig here in Tucson.
Don't know what Jenny Craig is?
Jenny Craig is a business franchise that helps people lose weight through one-on-one coaching and by putting people on a weight-loss program that includes a meal plan with low-calorie foods that are pre-packaged to contain the perfect serving size.
In other words, they sell more food to fat people.
Please, no letters or angry emails -- I have nothing against overweight people and I know that not everyone who goes to Jenny Craig is fat.
But think about it -- how genius is this business model?!
Never mind the fact that the food is meant to be low-calorie and just the right serving -- I get it.
Still, overweight people are overweight because they buy and consume a lot of food.
So along comes Jenny Craig, who says, "I can help you lose weight -- all you have to do is buy my food..."
Jenny Craig doesn't sell weight loss programs -- they sell food!
The weight loss thing is just a way to get their target market in the door.
Don't you wish you had thought of this ;)
So what does this have to do with Network Marketing?
Well, do you know who your target market is?
And if you do, are you selling them MORE of what they already buy?
For example, take a look around the next time you are at one of your company's conventions or hotel meetings.
More specifically, look toward the back of the room...
Is there any opportunity to buy some upsells?
You bet there is!
- CD's
- Training manuals
- Books
- Notebooks embroidered with the company logo
- More product
- Company pens and pencils
- You name it, I've seen it for sale...
They're selling you more of what you already buy!
You've bought into the company, the products, the dream...
And they have more ways for you to buy what you already like.
Monique and I target Network Marketers.
Network Marketers buy business training, tools, leads, etc.
So we sell more of what they already buy!
Quite a concept, isn't it?
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That’s Just The Truth! Great post Derek.
Thanks sweetie!
I should mention that you were the one who brought this to my attention in the first place :)
Brilliant Derek
I had never thought of selling food to fat people but it makes perfect sense. I understood the concept of selling people what they want but haven’t thought as far outside the box as that.
Pretty darn cool.
Thanks Joyce!
I’m giving credit to Monique for bringing it to my attention in the first place.
But when you think about it, it makes perfect sense.
Derek,
Great title. Sucked me right in. I agree with what you said. The most successful companies and network marketers KNOW THEIR TARGET MARKET.
You will save time, money and effort if you DEFINE your target market in the beginning. That was my initial road block.
Sometimes you need a moment of clarity, to find yourself. I had a bloggers moment of clarity and I feel rejuvinated.
Mark
http://MarkGubuan.com
Ha, gotcha Mark!
That’s what I do — suck people right in like a vacuum cleaner (LOL)
It’s amazing how many people go into business and don’t think about their target market.
Hey Derek,
Clever Analogy there my friend. Yes, I agree — Knowing your target market is a major part of the jigsaw puzzle.
Great post.
Hey thanks for stopping by, Wayne
Speaking of which, I gotta get myself over to your blog more often…
Hi Derek,
I do like to watch what I eat. However, I eat real portions that are not going to keep me hungry! :)
Great analogy on attracting your customers. This is for sure a never ending learning journey for me. I’ll continue investing in myself. Not only am I a customer, but a business owner who provides what I digest.
Chat with you later.
Josh
Hi Josh,
I love it, it’s like The Hair Club For Men commercials — “Not only am I the president, I’m also a member…”
But I totally agree with you — it’s best to only promote things we find useful ourselves.
Brilliant post!
Thanks Charlotte, I have fun writing this stuff :)
Does make sense
Well Derek, you have certainly put an interesting spin on knowing your market, and providing what they want. This is a great article, attention grabbing and fun to read.
Thanks!
Susanna
Thanks Susanna
I knew this one would grab some attention, but I’m glad people are getting something out of it, as well.
LOL! Good one, Derek!
Thanks Shannon :)
Man, my dyslexic postman MUST have delivered my coffee to someone else (or kept it for himself)!
I appreciate you guys sending it to me, though — I’m sure SOMEONE enjoyed it…
Just wanted to go over some of your latest posts again„„ Your content is always awesome… You can tell by the quantity and quality of comments … I enjoy the comments almost as much as your articles„, : – )) almost
Thanks Vernon,
Thanks for calling me today, too — it was nice talking.